Eastmark® is designed to be enjoyed outside. After all, that’s where you’ll experience tree-lined paths, wide-open views of the Superstition Mountains, plenty of parks, and your neighbors.

What better way to get around the neighborhood than on a bicycle? Save the car for getting to other parts of town. Use your Eastmark Original cruiser to explore and connect within your new community.

What is an Eastmark Original cruiser? A bike. But not just any bike. On Saturday, Nov. 8, the Eastmark team is going door-to-door to Eastmark neighbors to give them the good news: every property owner will receive their very own Eastmark Original cruiser in January 2015. It’s our gift to you to inspire our vision for a “cruiser culture” in Eastmark.

What is a “cruiser culture“?

“Bikes symbolize many of the values we treasure at Eastmark,” said Community Life Director Suzanne Walden-Wells. “Bikes just make you feel good. They’re fun to ride, you get fresh air and exercise all at the same time. But what’s better, you can experience your neighborhood and meet neighbors on a bike, unlike driving in a car. At Eastmark we want to encourage a happy, active, and engaged lifestyle. A bike is a means for accomplishing this ideal.”

What’s more, these Eastmark Original cruisers are a limited edition custom bike designed and assembled right here in the Valley. Supporting local business is another important value at Eastmark and we are proud to partner with Jim Decker and his team at Soul Beach Cruisers in Tempe.

“We’re so excited to unveil the design of the bike in January,” said Suzanne. “I’ll give you a hint right now. They’re bright and they’re bold. We’re really pleased with Jim’s creativity on the design of the cruiser.”

Every current household in Eastmark, as well as any new residents who are under contract on their home by Dec. 31, 2014 is eligible to receive an Eastmark Original cruiser. Please visit the Eastmark Visitor & Community Center or the builder models offices for more information. Click here to read more about the Cruiser Culture gaining traction in Eastmark.

From Bike Life Cities

At their inaugural “Let’s Ride, Eastmark!” event, 200 lucky residents received a custom-designed cruiser from local designer and cycling enthusiast Jim Decker, owner of Soul Beach Cruisers in Tempe. Only 400 of the limited-edition bikes will be produced.

“The real joy I saw in the faces of residents as they received their bikes was amazing,” says Decker. “Eastmark is really innovative in terms of offering their community that connection through cycling and a healthy outdoor lifestyle.

Residents are contacting their neighbors and going out on rides. It’s exactly what we wanted to see happen.”

Second edition Eastmark Cruiser announced

Related Categories: Blog | Community Life | Resident News & Events | What’s New

Lets Ride Cruiser 2 400 px“Let’s Ride, Eastmark!”

Earlier this year, Eastmark residents received something pretty darn awesome – the Eastmark Original Cruiser commemorating their place among our first families. Needless to say, the fun, colorful bikes have captured the imagination and admiring eyes of more recent residents who want to know, “Hey, where’s mine?”

We are happy to announce that the wait is over. That’s right! At the Aug. 28 Patio Party new neighbors learned they too will soon receive an Eastmark Cruiser. As with the Original, the 2015 bike will be totally unique and custom-designed by our local partner, Soul Cruisers.

And the fun doesn’t stop there. Anyone who wants to be part of our growing community, and who is under contract on a new home by December 31, 2015, is eligible. One cruiser per household is issued, so that means if you received an Eastmark Original Cruiser you are not eligible for the new bike. Sorry, no double dipping.

All residents and visitors are invited to the “Let’s Ride, Eastmark” bike event on November 15 in partnership with City of Mesa, District 6 Mesa City Councilmember Kevin Thompson, Valley Metro and Banner Children’s. Bring the entire family to have lunch,  learn safety tips at an interactive bike rodeo, get fitted for a bike helmet, and watch a high-energy BMX show.

Information about eligibility and how new residents can claim their cruiser will be sent prior to December. If you have questions about the Eastmark cruiser program, please contact the Community Life Team at CommunityLife@Eastmark.com.

2016 green Eastmark Soul Beach Cruisers