Entries by Jim Decker

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This is not your fathers E-bike

Yes, our new CAD drawings are done! Small changes mean so much in making the perfect eBike.  Just like they used to say, this is not your father’s eBike….. Like a number of manufacturers, they believed that all they needed to do was slap a motor on a bike and their engineering was done.  Many […]

Soul XTR STOMPER Customers Review

Chadde did a cool home base review with his 2019 XTR with the help of his dog!  Thanks for sharing! In this video I ride with my German Shepherd Lobo as I review my new fat tire dog bike. It’s a 26 inch 2018 Soul XTR Stomper billet edition Beach Cruiser in brushed aluminum with […]

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SBC in the news. Soul’s hard work to get to the top

What it took to get to the top with Jim Decker. Heart & Soul is the cruiser lifestyle he developed. Meet Jim Decker of Soul Beach Cruisers in Tempe   Meet Jim Decker of Soul Beach Cruisers in Tempe Today we’d like to introduce you to Jim Decker. Jim, can you briefly walk us through […]