We get asked all the time, do we repair bikes?  We certainly do here at our location in Tempe, AZ. We can fix nearly any bike.

The beauty of a beach cruiser bike is the simplicity.  Generally, keep ample tire pressure going and you are ready to ride.  With Soul Beach Cruisers, we build a premium bike, but it is easy to maintain.

We choose hydraulic brakes because they have little to no maintenance.  Brake pads wear out in perhaps 4-5 years of standard dry weather riding.  If they get wet frequently, they will wear faster.

The Sturmey Archer SX-RK3 3 speed hub is low maintenance as well.  It runs sealed bearings on the rotor side, and everything on the shifter side has seals to prevent contaminants from getting in there.  Basically, adjust the shifter every once in a while and you are good to go.  That is the only real adjustment you do mechanically to the bike. Everything else needs little attention.

Our chains are coated in several ways.  Most of the chains are plated, with a specialty coating over the top to prevent rust.  We run chrome chainrings and cogs, so only the tips of the teeth get wear and could show rust.

Keep good air pressure in all of your tires. When ample air pressure is maintained, you get less flat tires.  On our fat tire bikes we try to keep 30 psi in them. Thinner tires go a bit higher, sometimes to 40.

We recommend a wax based chain lubricant such as White Lightning. This lasts longer, stays cleaner and is easy to apply.

With the advent of manufacturing bikes in Asia, the function of quality has changed significantly.  There used to be a hierarchy where products from Japan were better than from Taiwan and so on. That still holds true today. And, the adage that you get what you pay for rings true more than ever.

If you start studying all bikes on the market, you will see a line, where below you have budget minded choices and above you achieve a premium status.  It becomes quite obvious where corners were cut, and value takes a hit.  With Soul Beach Cruisers, we aim to build that bike that is simple, but offers great value and achieves a premium level.

We do that by offering an internally geared hub to start.  Budget beach cruisers will have cheap drivetrains that use basic derailleurs, poor quality chains and bottom end gears. These rust up, and require more maintenance over time. They are also not simple for the owner to work on and maintain

All of our bikes use premium KMC chains that are nickle plated as a minimum, and most have extra coatings that further protect from rust.  All the gears are chromed as well on our Stomper and XTR models.

We use Tektro hydraulic disc brakes on all of our Stomper and XTR models. Stopping is so easy! One finger is all it takes.

Our frames are purposely overbuilt. We use hydroformed tubing throughout, and then reinforce stress areas with added gussets. This allows bigger riders to enjoy our bikes. But the biggest added bonus is they can accommodate electric conversions very well.

On lower end bikes, you will see the frames are underbuilt, and use lower grade tubing of smaller diameters. These frames lack structural rigidity, so if you were to convert to an electric drive system you will feel less than confident.

Many people wonder why bikes dont last as long as they used to. Schwinn used to be a premium brand. The added cost meant something, and provided a better quality bike that you were proud to own. We feel the same way, and have thousands of proud Soul Beach Cruiser owners.

Everyone worries about the saddle on a bicycle. It is the sore spot for many! But finding the right saddle is not always simple.

Just simply putting a tractor saddle on a bike doesnt make it comfortable. There is a trade off on wide versus supportive.  If a saddle becomes too wide, as you pedal, the back of your thighs push you forward off the seat.

Also, soft sounds great. But, if it is too soft, it will wrinkle. Wrinkles will create pressure points. The same way that loose clothing can be an issue.

We feel the best cruiser seat is from a company called GrandStar, a maker in Taiwan. We equip this saddle on every Soul Beach Cruiser we make!  It features two layers of dense foam, and a quilted top which give a soft feel, but does not distort.

We use a rubber spring in our seat as well. Springs start to make noise after a while, rubber is nice and quiet! This combination of foam, quilting and rubber springs give comfortable support where it is needed.

Adjustment is always necessary.  Generally, you start with the saddle level to the ground. You can take a straight edge or level, and ensure that the nose and the tail are even. If the rear springs settle too much, pointing the nose up, then readjust the saddle to have a 1/4″ nose down angle. Having the saddle relatively flat like this prevents you from sliding forward or backwards excessively.

Generally, basic tires for cruisers have little if any technology built into them. So things like tighter thread casings and belts for flat resistance are not included due mainly to the price point and demand. Funny thing is that people want less flats, there is a demand there.

Most cruiser tires are built with a casing of around 20-25 tpi or threads per inch. Since cruisers are low pressure tire types, the need for heavier or more tpi in the casings is reduced.  Also the bead is made out of steel.

Normally, wire bead tires are less precise and fit fairly loosely onto the rims. The wider the tire, the less precise it becomes since it is difficult to have a tight fit on a wide 2 or 3″ rim.

We try to choose better tire compounds for Soul Beach Cruisers. While the carcass can be basic, tread and compound can be improved easily.  We run two tread types, the Duro Beach Bum style with deeper grooves and the Soul Fast which is lighter weight.

We are researching higher quality casings that reinforce the bead area so that on eBikes you have a stronger tire.  The main sidewall will always be thin for ride quality. Thicker sidewalls may seem good, but on a bike the tire is the main suspension, so a flexible sidewall is important.

High quality tires are very important to bicycle performance. Even for cruisers, some tires actually make riding hard due to rolling resistance. We choose to run a 3″ tire on a 4″ rim to help with rolling resistance and overall performance.

There will always be a ton of debate about which bike parts are right, or wrong. But we have to separate looks over functionality.  Many people are hung up on looks, and think that something can function rather than understanding how things work.

We have been riding bikes since the 1970’s. Hundreds of thousands of miles actually. We have experienced just about every bike design ever generated. And, while not everyone is the same, there are a few things that are pretty universal.

Handlebars need to be strong. If your bars are slipping, they flex, or could bend easily, you lack control. Flat out. Thus, we are not be proponents of ape hanger bars.  With 15″ of rise, on just a 7/8th inch or 22.2 diameter tube, there isnt much strength there. With the added leverage we actually see stems bend and fail.

Traditional cruiser bars are awesome. Until you have to turn, then you will see the issue.  It is also why you see sweep bars turned up at a 45 degree angle. If you turn sharp, you stab yourself in the thigh, and probably end up having an issue. Also, we dont think a sweep bar is all that great ergonomically.  Generally, you push with your palms, so steering is makes more sense if your hands are perpendicular to the ground in front of you.

We designed a mid rise BMX style bar for our bikes.  We add the crossbar for strength as well.  The bar has 7″ of rise, and paired with a reasonable stem height most riders will feel well balance ergonomically.  If you get your hands too high, the blood will flow out of them, and your arms get tired easier.